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    Speaking of IMPACT is a magazine devoted solely to excellence in all aspects of planning and delivering the very purpose of most meetings...the content. This is one of the most valuable resources for professionals in the meeting industry who are committed to providing events and programs with significant and lasting bottom-line value.

    This blog gives you, the reader, an opportunity to share your experiences, and opinions related to these articles as well as to ask additional questions of the author. In many cases the author has contributed additional information or a video message to go along with the article.

    Speaking of IMPACT is a publication produced by the Canadian Association of Professional Speakers. CAPS is your best source for finding the right speakers for your next event or meeting.

    Meeting and Exceeding Expectations – Apply a little innovation to your next conference or event

    March 29th, 2009

    By Michael Stanleigh

    In these challenging times there is a huge concern among conference, event and meeting planners that dwindling attendance may make breaking even difficult. Consider the risk, however, of not standing out in this current market when every dollar spent is going to be analysed. Perhaps it is time to look at this situation as an opportunity to break away from what has always been done and create something fresh and new that will make your conference the one that people will not want to miss.

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    Are You Getting Through

    March 29th, 2009

    By Janet Stewart-Lussier

     
     “Well, THAT was a waste of my time!” We’ve all been there – you’ve probably been there at least once in your life. A meeting or conference that left you frustrated and annoyed and feeling as though it had been a waste of your precious time.

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    To Green or not to Green Is there any question?

    March 29th, 2009

    By Kim George

     
    Going green is the right thing to do but it does take some planning. Beyond the argument of the future of our planet, going green is a new competitive edge and a way of differentiating your company, meetings and events from others.

    Read the rest of this entry »