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    Speaking of IMPACT is a magazine devoted solely to excellence in all aspects of planning and delivering the very purpose of most meetings...the content. This is one of the most valuable resources for professionals in the meeting industry who are committed to providing events and programs with significant and lasting bottom-line value.

    This blog gives you, the reader, an opportunity to share your experiences, and opinions related to these articles as well as to ask additional questions of the author. In many cases the author has contributed additional information or a video message to go along with the article.

    Speaking of IMPACT is a publication produced by the Canadian Association of Professional Speakers. CAPS is your best source for finding the right speakers for your next event or meeting.

    Grow Your Personal Resilience – It’s a S.N.A.P.

    November 24th, 2008

    By Deri Latimer

    You’ve been here before. You’ve been planning the meeting for months. You’ve lined up a great professional speaker, secured a perfect venue, and all the participants have been confirmed. You arrive early on the meeting day feeling tired, but satisfied.

    Read the rest of this entry »


    Time For New Ideas – An enlightening look at the practicality of “greener” meetings

    November 24th, 2008

    By Andrew Walker

    There has been a lot of talk recently about the need for the business world to “go green” in an effort to combat climate change. The meetings industry is not immune, as evident in the growing number of associations (including MPI, PCMA, CSAE and CanSPEP) that have put sustainability and Corporate Social Responsibility (CSR) at the top of their agendas.

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    Truth Behind The Green – The green message looks attractive on the outside but what if there’s nothing behind it?

    November 24th, 2008

    By Kierstin De West

    There’s been no bigger story emerging in marketing than sustainability. With the current economic conditions being distinctly different than 12 months ago, and the media already reporting that companies are seeing green as a less important issue, but as consumers and brands alike are becoming more attuned to sustainability, there’s a very important insight that no business, brand or marketing professional can afford to miss: sustainability isn’t just green.

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