Feature Articles

Unproductive? If your meetings are a joke, it’s time to change the punchline

By Adriana Girdler Jokes like the one above can be hurtful to the meeting and event planners who make putting on events their life’s work. The planners I know go to great [...]

TIME Too little? Too much? Just right?

By Michelle Ray, CSP “Brevity is the best recommendation of speech, whether in a senator or an orator” ~ Cicero, circa 43 BC Fast-forward from Cicero to the new [...]

THE TRUE VALUE OF THE MEETING Making every penny count translates into increased ROI

By Faith Wood, CSP, and Lani Donaldson When it comes to attending conferences, who is responsible for ensuring that delegates utilize the experience to assist the company [...]

THE IRONY OF DIGITAL STREAMING How this technology actually enhances face-to-face engagement

By Leah Young, MBA As a long-time marketer, I was confronted by my own bias towards virtual events when a client of mine approached me excited about the idea of running a [...]

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